Plastics are everywhere. And because of that, most people don’t place a value on it, and therefore, it becomes litter. But would you litter with gold? In this podcast, Eric Schaffner, the CEO and Co-founder of ZeLoop, explains how he is using blockchain technology and tokenization to provide value to one of the world’s biggest issue: creating an impact that protects the planet!

Listen to “Plastics, Litter… and Blockchain?” on Spreaker.

Planet Earth, our home, is suffering. And one of the main reasons is the misuse of plastic. Plastic littering has become a very real threat today to the life on Earth as every piece of plastic that we throw out into the environment releases toxic chemicals or particles that make the water and the soil impure and unfit for use. If that’s not enough, it eventually ends up inside us and every other organism on Earth. In this podcast, Mr. Schaffner explains why this needs to stop and what we need to do NOW! The issue is not plastic as a material but the ways in which we use it and most importantly, how we dispose of it. ZeLoop is on a mission to bring together every individual on Earth in a mutual effort to reduce plastic littering and bring a significant impact on the health of our world, nature, and our fellow beings.

People tend to not discard what they perceive as value. Unfortunately, that is not the case with plastics and their impact on the ecosystem. And as mentioned on many of our previous podcasts, blockchain has applications in just about every area of life across the globe; even the issue of litter! So how do you create value with plastics? Enter tokenization!

In this podcast, we piggyback on a previous podcast featuring PhilanthroInvestors and talk about his app, how his process works, how vouchers are created, how the rewards are redeemed, how he’s developing the Zeloop marketplace, and what this all means for investors and those interested in crowdfunding opportunities. This podcast ties it all together! Get more info by contacting Eric at his websites at and or follow him on LinkedIn as well.

ABOUT OUR GUEST: Eric Schaffner

Eric SchaffnerAt the age of 50, Eric Schaffner, a graduate of the National School of Agronomy and Food Industries (ENSAIA) in Nancy, is a confirmed expert in packaging and packing, particularly with regard to drinks, for having supported the colors of Sidel (Tetra Laval), the international leader in blow molding machines for polyethylene terephthalate (PET) bottles, all over the world.

Based in the United Arab Emirates (UAE), Eric Schaffner sees day after day that plastic bottles don’t always end up in the right place to be recycled and, at the same time, is interested in a company that develops virtual token solutions. and cryptocurrencies: why not combine the two? Thus, was born ZeLoop, with the idea of applying the codes of telephone games to the collection of packaging in order to enhance the sorting gesture by means of the blockchain.

After a first self-funded step, the time has come to look for investors. Called SmartBlock Beverages (SBB), the start-up has obtained the Solar Impulse Efficient Solution label from the Solar Impulse foundation led by Bertrand Piccard. Spotted by Apple, ZeLoop is available in the form of a so-called application for the telephone. Supported by geeks keen on innovation, Eric Schaffner intends to shift the circular economy into an era as playful as it is technological. Each user can qualify and use a voluntary deposit point where they can drop off the packaging collected. These points are geolocated in the application. Reverse vending machines, home sorting, two or three-way bins, drop off centers, all configurations are possible as long as regular collection is in place. Virtual tokens called “Eco Reward” – value each deposit according to the quantity. The use of artificial intelligence (AI) should make it possible to determine the volume of packaging thanks to the analysis of a photo.

Eric Schaffner is increasing partnerships with brands such as Nestle PureLife and non-governmental organizations (NGOs) such as the SeaCleaners, founded by navigator Yvan Bourgnon, to build missions and address other challenges. SBB designed its application as a technological platform open to white label partners.


All information provided is for informational purposes only. Mapable USA is not a registered broker-dealer, funding portal, or investment advisor. This information presented on this website/podcast is not intended as legal or investment advice for anyone to make an investment in any particular company and is not intended for any companies to rely on this information to form an opinion to go public or not to go public or to do any type of offering of securities. Any information presented is not an offer or solicitation to purchase or sell any securities or financial products. None of the information on the Mapable USA podcast or website takes into account any individual person’s personal objectives, financial situation, needs, or particular circumstances. You must check with a securities attorney to find out if an offering is for you, or if you are going to be in the business of selling any type of securities, you need to make sure you are following your state and federal legislative law so you do not get into any troubles. Do not use the opinions as stated on this show as any way to form an opinion as what is wrong or right or what could be done for your business or as an investor. Mapable, LLC recommends you obtain your own financial, legal, and taxation advice before making any financial investment decision.