Equity crowdfunding is great, but as stated many times on the Mapable USA podcast, you must be able to build your crowd first – and that takes money. Sometimes, a lot of money. A basic element of crowdfunding success includes setting aside a budget for marketing purposes. But as many companies have learned the hard way, marketing is not as easy as it looks. That’s why in this episode, we interviewed Caleb Huey, Vice-President of Creative Strategy at the Creative Direct Marketing Group (CDMG) which is a full-service direct response advertising and marketing group that specializes in marketing the crowdfunding efforts for those companies seeking to utilize the JOBS Act capital raising benefits.
The media marketing landscape has certainly changed from the good old days of print advertising to today’s meta-data strategies in order to find the right target audience of people, but listen to crowdfunding expert Mr. Huey as he explains how his company is using sophisticated marketing tools including laser focused transactional meta-data to collect information on consumers to help issuers identify and solicit the right kind of investors to make their crowdfunding efforts successful.
CDMG’s integrated marketing is an accountable, time-tested approach to getting responses from targeted prospects. And they’ve certainly mastered the process, having developed more than 1,000+ integrated marketing campaigns with high-level strategy and measurable results. Reg.A+, Reg.CF, or whatever crowdfunding you want to do, driving the right quality traffic is the key. As mentioned on the podcast, if your marketing is not attracting the right person, it’s a pointless process. First you have to decide that you’re ready to move forward with equity crowdfunding. Contacting Ron Sukenick at Simply Go Public can help you make that decision. But once it’s made and you’re ready to move forward, tapping into CDMG’s full turnkey approach would be your next wise move.
Just placing your offering on a portal is not enough! Many issuers make that mistake and wonder why they fail. Marketing and creating the right kind of crowd cannot be stressed enough. You’ll need a strategy of repeating a unique message across multiple channels including branding, direct mail, digital marketing integration, social media, video, TV, and radio – all integrated together — to produce a high response and a successful crowdfunding capital raise that can take your company to the next level. That’s where Caleb Huey and CDMG can help you. Contact him by email or give him a call at 615-490-8823. (And don’t forget to order their book: “23 Equity Crowdfunding Secrets to Raising Capital: Jobs Act Marketing”)
ABOUT OUR GUEST: Caleb Huey
Caleb Huey is Vice President of Creative Strategy at the Creative Direct Marketing Group. For more than 10 years, Caleb has appeared on TV, spoken at conferences and helped provide marketers with new ways to expand and grow their companies.
In addition to helping companies sell their products and services, Caleb is a “JOBS Act” crowdfunding expert who has been helping companies worldwide launch, grow and dominate their markets.
All information provided is for informational purposes only. This information is not intended as legal or investment advice for anyone to make an investment in any one particular company and is not intended for any companies to rely on this information to form an opinion to go public or not to go public or to do any type of offering of securities. You must check with a securities attorney to find out if an offering is for you, or if you are going to be in the business of selling any type of securities, you need to make sure you are following your state and federal legislative law so you do not get into any troubles. Do not use the opinions as stated on this show as any way to form an opinion as what is wrong or right or what could be done for your business or as an investor.