Some people are looking back on the year 2020 as the “Year of the Pivot”. Covid has changed the entire landscape in the way people interact with each other in a myriad of ways. But what about in the crowdfunding realm – specifically in the Regulation A industry? In this podcast, Manuj Grover – the Director of Business Development from Plexus Media – talks about how issuers are attracting retail investors, lessons learned in 2020, and why companies really need to take a hard look at their marketing strategies in order to become successful with their crowdfunding efforts going forward.
After a crazy start, there’s no doubt the concept of Regulation A has gained traction. Many more people are aware of Reg.A and the entire infrastructure has developed as a result. That means there are new ways issuers are implementing in order to get the word out to their target audience. How do you reach that audience? As Mr. Grover indicates in the podcast, it all starts with education – both to investors and issuers alike. Companies must understand who their end user is: after all, if you build it, will they really come?
And that’s the central question, which unfortunately, has no simple solution. Building out and developing effective marketing strategies (both online and off) is difficult, but a huge key to success is to deliver great content and delivering on what you commit to and promise. After listening to the podcast, you’ll get a better understanding on how to market your Reg.A offering, including the subtle differences and similarities between marketing and branding (as well as lessons learned on how to expand your audience by presenting your offering to a more sophisticated group of potential investors.)
Questions? Comments? Manuj can be reached directly by phone at 647-938-9676, by email here, or just visit the Plexus.Media website. After all this, one lesson is obvious: Do not skimp on your marketing budget if you want to succeed! Get started with Plexus Media right now by clicking here for more information.
ABOUT OUR GUEST: Manuj Grover
Manuj is a BDM for the digital marketing firm Plexus Media. Plexus’ assists companies in using digital tactics to get in front of retail investors. He is a seasoned sales executive with vast experiences in many different industries. From owning a business, to working in the financial sector and growing with startups; the art of sales is the discipline in building relationships and approaching all opportunities with a high level of energy and passion.
All information provided is for informational purposes only. Mapable USA is not a registered broker-dealer, funding portal, or investment advisor. This information presented on this website/podcast is not intended as legal or investment advice for anyone to make an investment in any particular company and is not intended for any companies to rely on this information to form an opinion to go public or not to go public or to do any type of offering of securities. Any information presented is not an offer or solicitation to purchase or sell any securities or financial products. None of the information on the Mapable USA podcast or website takes into account any individual person’s personal objectives, financial situation, needs, or particular circumstances. You must check with a securities attorney to find out if an offering is for you, or if you are going to be in the business of selling any type of securities, you need to make sure you are following your state and federal legislative law so you do not get into any troubles. Do not use the opinions as stated on this show as any way to form an opinion as what is wrong or right or what could be done for your business or as an investor. Mapable, LLC recommends you obtain your own financial, legal, and taxation advice before making any financial investment decision.