Crowdfunding has certainly changed the way businesses raise capital. In fact, the volume of crowdfunding dollars has already surpassed last year’s numbers. But do companies realize that all their crowdfunding efforts are really just marketing campaigns? In this podcast Samson Williams, the President of the Crowdfunding Professional Association (CFPA), goes over the four options of crowdfunding as well as the four major tenets every crowdfunding issuer needs to understand in order to develop what he calls “investomers” and explains what every investor needs to know in order to make a prudent investment decision. After listening to this podcast, you’ll understand why revenue is the best capital in the world! You will also see how blockchain is making significant progress in the crowdfunding industry… and, although confusing to some, it’s really just like a group text message!
Guess what folks? Customers have more money than venture capital firms! If a consumer buys your product or service and likes and trusts you, not only does the company get his/her dollars as a paying customer, but crowdfunding allows that company to turn that happy customer into an investor as well, hence the term investomer. Why is that important? Because never before were businesses able to market to their customers as potential investors as they do with the various forms of crowdfunding options such as Regulation A+ or Regulation CF (Reg.A / Reg.CF)
But in addition to that, add blockchain technology to the mix and you’re really seeing changes in the way companies can raise money! Blockchain businesses may actually need crowdfunding the most! What is a stablecoin? Is crypto security? What really is “decentralized finance” (DeFi)? Tokenization? Non-fungible tokens (NFTs)? Security Token Offerings? As Mr. Williams mentions on the podcast, these all can be considered crowdfunding vehicles and they’re just being renamed in essence. It’s no wonder why so many are confused about blockchain terminology and how it relates to crowdfunding in general. But no more… when you listen to this podcast, Samson sets you straight in a unique manner that is easily understood.
But that doesn’t mean you won’t have questions about the subject material. In that case, you can contact Samson Williams at the CFPA website at www.CFPA.org, at the CrowdfundingEcosystem.com, or you can also learn more about him at his Axes and Eggs website. If you’re interested in crowdfunding, perhaps you’d like to join the CFPA as well… I did!
ABOUT OUR GUEST: Samson Williams
Samson Williams is a serial entrepreneur and accidental investor. When not starting business with his enemies “Entrepreneurship is hard. I only recommend it to my enemies.”, Samson is an Adjunct Professor at Columbia University in NYC and University of New Hampshire School of Law where he teaches on blockchain, cryptocurrencies and the Space Economy. Samson is also President of the Crowdfunding Professional Association and investor into two investment crowdfunding platforms Brite.us – CrowdInvesting Done Brite and GoingPublic.com. For more information on Samson visit www.SamsonWilliams.com and follow him on social @HustleFundBaby.
In addition, he has authored the following books:
- Raising Money – Understanding Cryptocurrencies, Crowdfunding, Startup Capital
- Blockchain & The Space Economy
- The Space Economy – Book Zero of The Space Economies Series
- Lifestyle Money: Blockchain, Cryptocurrencies, Crowdfunding & The Future of Money and Wealth
- Stop Sucking Up to VCs
- Race & Space – Racial Equity & Justice in the Space Economy
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