“Testing the Waters” allows Regulation A+ issuers the ability to test the viability of their crowdfunding project before fully committing serious money to the effort. It is an excellent way to test-market your deal to see if there is enough investor interest. Or is it? In this podcast, Manuj Grover from Plexus Media takes you through the pros and cons of such a strategy so you can make a better informed decision as it relates to your company, should you desire to raise capital via the Reg.A+ vehicle.
Along with the JOBS Act, the SEC created the Testing the Waters option so companies can market themselves with few restrictions to determine if they should move forward with the costs and time associated with a Reg.A+ offering, including filing with the SEC, getting audits done, engage attorneys, etc. On the surface this seems like a great idea, but just like everything else there are good and bad examples of why you would or wouldn’t want to employ this option. During the Testing the Waters process, potential investors make non-binding reservations in a certain crowdfunding campaign, which can be advertised anywhere, including all over social media in places where you think you’ll find potential investors. But is it really that easy?
As evidenced in the podcast, Mr. Grover is quite experienced in marketing and has seen his share of deals. He knows what works and what may not, and after listening to this episode, you’ll know too! If you need further information, or would like to move forward with a Testing the Waters campaign, contact Manuj by email here, directly by phone at 647-938-9676 , or visit the Plexus Media website at Plexus.Media.
ABOUT OUR GUEST: Manuj Grover
Manuj is a BDM for the digital marketing firm Plexus Media. Plexus’ assists companies in using digital tactics to get in front of retail investors. He is a seasoned sales executive with vast experiences in many different industries. From owning a business, to working in the financial sector and growing with startups; the art of sales is the discipline in building relationships and approaching all opportunities with a high level of energy and passion.
All information provided is for informational purposes only. Mapable USA is not a registered broker-dealer, funding portal, or investment advisor. This information presented on this website/podcast is not intended as legal or investment advice for anyone to make an investment in any particular company and is not intended for any companies to rely on this information to form an opinion to go public or not to go public or to do any type of offering of securities. Any information presented is not an offer or solicitation to purchase or sell any securities or financial products. None of the information on the Mapable USA podcast or website takes into account any individual person’s personal objectives, financial situation, needs, or particular circumstances. You must check with a securities attorney to find out if an offering is for you, or if you are going to be in the business of selling any type of securities, you need to make sure you are following your state and federal legislative law so you do not get into any troubles. Do not use the opinions as stated on this show as any way to form an opinion as what is wrong or right or what could be done for your business or as an investor. Mapable, LLC recommends you obtain your own financial, legal, and taxation advice before making any financial investment decision.