OK, You’ve created a successful brand. What’s next? How do you differentiate brand equity with brand value? In this podcast, Howard Lim, the CEO of “How Creative” goes over the steps you need to take and things you need to do to build that all-important equity value so you can grab more market share with “instant recall” thereby making it easier for your potential customers to remember you. (and think of your company first when they’re ready to make a purchasing decision).
You are at Point A and you want to get to Point B with your business: What do you do? You listen to Howard Lim! As mentioned on a previous podcast “How Creative” is a disrupter and creator of company brands in a variety of different industries, designing companies from the inside out and the outside in. In this podcast, not only will you understand the difference between brand equity and brand value, but you’ll also see why media strategy, consistent touch-points, and the ability to pivot is so important, and why you don’t have to be a big-budget company to be successful in the branding arena.
How do you increase the value of your business. For starters, you need to create a strong story, and make that story clearly and consistently associated with your business. But how? What media channels should you use to get your message across? How do you properly communicate to people what you stand for and what your core values are so you can increase that business value of yours? And what happens when your strategy and moves don’t produce the desired results?
All this and more is addressed in this podcast. Put Howard’s 35 years of experience to work and request an initial assessment of your company. Contact Mr. Lim at his website at www.howcreative.com. Remember, a strong business makes a strong crowdfunding target. And with respect to brand equity and brand value, there’s a good chance you don’t know what you don’t know. It makes sense to take advice from the real-life experts!
ABOUT OUR GUEST: Howard Lim
Business and Brand Architect Howard A. Lim designs businesses from the inside-out and the outside-in. A seasoned and highly respected brand and business strategist and implementor, entrepreneur, author, and visionary, Mr. Lim has helped shape modern thought and culture by introducing some of the most innovative and disruptive business and technology solutions in recent memory. Using his unique whole-brain approach, Mr. Lim has disrupted traditional business models and reimagined brands for the last 35 years by giving them a soul, helping his clients increase their revenue, profits, value, and equity.
Here are a few examples of Mr. Lim’s breakthroughs that have influenced modern-day business and society:
Breakthrough 1: Disruptive Design and Technology Solutions
- World Wide Web Provided the digital design and production support for the marketing campaign promoting the broad usage of the World Wide Web, impacting global commerce.
- University of California Santa Barbara (UCSB) Responsible for branding the ACCESS student identity and debit card, which became the industry standard for universities across the USA.
Breakthrough 2: Modern Brand Design Standards with a Soul
- Disney Produced the investor presentation kit for the stage production of The Lion King, which went on to become the highest-grossing musical ever, raking in over $9 billion in revenue.
- Los Angeles Marathon Developed a citywide brand identity system, leading to record-breaking attendance and the largest participation in the LA Marathon’s history.
Breakthrough 3: We Design Businesses (SIMTM System)
- WSS Designed and positioned a new brand identity for the athletic footwear company, boosting retail profits by 200% and online sales by 1,500% in less than a year. With over a billion dollars in revenue, WSS has grown from 52 to over 100 stores across the USA in under seven years.
- Flying Dutchman Overhauled the brand and business model and created a new sales and marketing campaign. In just two years, the company grew to five franchise locations, enjoying a greater market share of customers.
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